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Showing 45 of 62 articles in Google Updates.
How text disclaimers and Final URL expansion work in AI Max, and what a regulated advertiser signs off before either goes live.
The important Demand Gen announcements, their documented status, and how to choose what deserves work in your account.
What to inventory, clean up, and save before Google upgrades Dynamic Search Ads campaigns to AI Max in February 2027.
The order in which to check Search, AI Max, Shopping, Demand Gen, bidding, and measurement before any Google Marketing Live 2026 change moves spend.
Understand the beta, distinguish qualified from converted leads, and find the missing connection between ad clicks and sales outcomes.
Understand the difference between attributed results, modeled contribution and forecasts before the next budget decision.
What the new Search experiences mean for your website, offers and existing campaigns.
The documented requirements for UCP-powered checkout on Google, and how the Direct Offers pilot connects to it.
A practical checkout-link guide: configuration, the mobile cart, purchase measurement and a worked revenue-per-click example.
A practical check of conversions, generated copy, landing pages and reporting before you enable AI Max.
Work through a GA4-versus-Ads discrepancy without mistaking different counting methods for a campaign decline.
Which settings protect brand identity, search traffic, generated copy and ad placements, and what still needs a person's judgment.
Correct outdated descriptions, images and offers on your Google brand profile, and know which changes you can actually control.
Location and channel setup, Google's conflicting Maps-only guidance, and a practical way to evaluate local outcomes.
Understand which numbers are predicted, which are observed, and whether the proposed price or promotion makes commercial sense.
Choose useful footage, fix misleading details, and skip suggestions that add no value. No requirement to film the entire catalogue.
Uploaded, auto-generated and sourced video in Performance Max: specs, defaults, the documented experiments, the product-filter fix, and what a retailer should upload.
The efficiency and volume tradeoff behind every target, Google's cross-account options, and the checks that separate a target problem from a measurement or budget problem.
Separate the contextual-timing product from sponsorships, hype and unsupported performance claims.
How account defaults, campaign exceptions and conversion actions work together—and how to judge a goal change without comparing different outcomes.
What retailers can improve now, and how to tell organic AI visibility apart from paid Shopping performance.
What Top Ads, AI Max and Search Console reports tell you—and why none should be relabeled as isolated AI Mode ad ROAS.
A useful first question, the reports to check, and what to inspect before accepting a proposed change in Ask Advisor.
A practical product-image review, from small hardware mistakes to stale packaging and the point at which to use real photography.
Preview links, retention windows, retiring an asset that is still serving, and a review that ends in a usable creative.
Separate attributed searches, paid Search activity and measured lift before drawing a budget conclusion.
Use marginal return, comparable business outcomes and realistic tests to decide where more Google Ads budget can help.
Separate tag problems, failed imports and campaign goal settings—with a concrete example of a missed CRM batch.
Choose creative enhancement settings deliberately, inspect the versions customers see, and distinguish performance labels from AI disclosures.
The 2026 lookalike change from Google's page, its relationship to optimized targeting, the opt-out, and a measurement approach that keeps reach and quality apart.
The enforced daily minimum, the exception for existing campaigns, and the difference between validation errors and budget recommendations.
Understand the attribution change before treating a lower reported CPA as better performance.
Target CPC as Google defines it, the ad group override, the August 2026 change to target-based bidding, and a worked way to choose a target.
What Google's 2026 posts establish about the Direct Offers pilot, and the three checks a tailored offer needs before you opt in.
Veo and Gemini Omni in Asset Studio, the YouTube channel requirement, the label, and a review of generated clips that looks at motion, detail, text and audio.
Turn a customer source into useful audiences or conversion feedback without confusing an upload with a result.
Find the actual account, data connection and destination before changing a link.
Check the request path, consent behavior, and purchase event—not just the gateway's Active label.
Pull comparable channel data from a manager account, avoid misleading averages, and send each finding to the account it belongs to.
Read the seven channels, separate Shopping formats from channels, use the diagnostics and the timeline, and change the cause you can identify.
Decide which searches to exclude from Performance Max, choose the match type that blocks what you mean, and confirm useful traffic stays eligible.
Read Search partner cost and conversions in the channel report, use the placement report for suitability, and act with the controls Performance Max actually has.
Find where your Search Partner ads appeared, judge partner performance in the right report, and exclude a site for a reason you can write down.
Prepare the TV shopping experience, then compare spend, purchase value and measurement limits—not just clicks.
How ROAS tolerance works, what the traffic-diversity report measures, and a margin example to use before enabling Exploration.
