Asset Studio Shareable Links: What Reviewers See, and What Happens Next

What a shareable link gives a reviewer

Ask for a decision, not a general reaction. Tell the reviewer which product and campaign the creative is for, where to send feedback, and when you need it. That gives the merchandiser a reason to check a finish or pack size, and the brand lead a reason to check whether the image belongs beside your existing work.

The link does one thing well: it shows a person without Google Ads what the ad could look like, without a screenshot thread. Pair it with a plain way to identify what was approved, which for most teams is the asset's name in the Asset library, and the review can stay light.

What Google keeps, and what retiring an asset actually takes

Google documents different retention windows: unused generated images remain in the Asset library for 14 days, while Asset Studio prompt projects are kept for 55 days. These are different workflows, not a promise that every expired library image can be recovered from a project. Keep a copy of creative you need to preserve. Do not put an unapproved image into a live campaign just to extend its retention.

Removing an asset from the Asset library can leave an existing ad using it. When an offer ends, find and remove or replace the actual ad or asset-group association first, then check that use has stopped. Library cleanup comes afterwards; Google describes removal as permanent unless immediately undone. Videos uploaded to your brand's YouTube channel have a separate removal path there.

1-Click A/B Testing, and the experiment pages Google already documents

Google announced 1-Click A/B Testing in Asset Studio in May 2026. If it is available in your account, inspect what the test changes, what it compares and whether its results are conclusive. A winning creative can still show the wrong product. Performance testing does not replace the merchandiser's review.

For Performance Max, Google separately documents feed-only asset tests, video-impact tests, and a beta comparison of two asset sets. Choose the experiment that answers your question; a test of adding video does not isolate whether one generated scene is better than another.

A review that ends in a decision

The link shows a combination. The reviewer's job is to say whether that combination can run, and the request should tell them what to look at.

A hypothetical: a furniture retailer sends a link with six generated lifestyle images of a sofa. The brand lead approves the styling; the merchandiser notices the leg finish is oak in four images and walnut in two, and the product page shows walnut. Four go back to the project; two are approved by name and placed in the asset group. The link did its job by getting the merchandiser to look; it could not have caught the finish.

• Product accuracy for generated product scenes: colour, hardware, pack contents against the catalogue image. The product image guide covers this, including the AI label.
• Claims in headlines, descriptions and on-image text, against the landing page and Google Ads policy.
• Brand: logo, colour, tone, and whether the generated style sits beside the account's other assets.
• Placement: which campaign and asset group, and which ratios were reviewed.
• Rights, for creator or stock material.

Approve, fix, or drop

Approve means cleared for the intended use, not already applied. Identify the exact asset, then have the account operator apply it to the correct campaign and verify the result. Fix means name the concrete problem before returning to the prompt or editor. Drop means do not use it; if an older version is already running, remove that use too. A clear reply beside the creative is usually enough. There is no need to invent a document for the sake of one.