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Showing 27 of 62 articles in Google Updates.
How text disclaimers and Final URL expansion work in AI Max, and what a regulated advertiser signs off before either goes live.
The important Demand Gen announcements, their documented status, and how to choose what deserves work in your account.
What to inventory, clean up, and save before Google upgrades Dynamic Search Ads campaigns to AI Max in February 2027.
The order in which to check Search, AI Max, Shopping, Demand Gen, bidding, and measurement before any Google Marketing Live 2026 change moves spend.
Understand the beta, distinguish qualified from converted leads, and find the missing connection between ad clicks and sales outcomes.
Understand the difference between attributed results, modeled contribution and forecasts before the next budget decision.
What the new Search experiences mean for your website, offers and existing campaigns.
The documented requirements for UCP-powered checkout on Google, and how the Direct Offers pilot connects to it.
A practical checkout-link guide: configuration, the mobile cart, purchase measurement and a worked revenue-per-click example.
A practical check of conversions, generated copy, landing pages and reporting before you enable AI Max.
Work through a GA4-versus-Ads discrepancy without mistaking different counting methods for a campaign decline.
Which settings protect brand identity, search traffic, generated copy and ad placements, and what still needs a person's judgment.
Correct outdated descriptions, images and offers on your Google brand profile, and know which changes you can actually control.
Location and channel setup, Google's conflicting Maps-only guidance, and a practical way to evaluate local outcomes.
Understand which numbers are predicted, which are observed, and whether the proposed price or promotion makes commercial sense.
Choose useful footage, fix misleading details, and skip suggestions that add no value. No requirement to film the entire catalogue.
Uploaded, auto-generated and sourced video in Performance Max: specs, defaults, the documented experiments, the product-filter fix, and what a retailer should upload.
The efficiency and volume tradeoff behind every target, Google's cross-account options, and the checks that separate a target problem from a measurement or budget problem.
Separate the contextual-timing product from sponsorships, hype and unsupported performance claims.
How account defaults, campaign exceptions and conversion actions work together—and how to judge a goal change without comparing different outcomes.
What retailers can improve now, and how to tell organic AI visibility apart from paid Shopping performance.
What Top Ads, AI Max and Search Console reports tell you—and why none should be relabeled as isolated AI Mode ad ROAS.
A useful first question, the reports to check, and what to inspect before accepting a proposed change in Ask Advisor.
A practical product-image review, from small hardware mistakes to stale packaging and the point at which to use real photography.
Preview links, retention windows, retiring an asset that is still serving, and a review that ends in a usable creative.
Separate attributed searches, paid Search activity and measured lift before drawing a budget conclusion.
Use marginal return, comparable business outcomes and realistic tests to decide where more Google Ads budget can help.
