Campaign planning and building
Plan and Build Google Ads Campaigns From What People Search
Redwick Self Storage, an illustrative client, opens its first site on November 2 with 400 units to fill. Parallel AI read the brief, found 24 keywords people near the site search 15,160 times a month, and planned and built the campaigns on them.
From the brief to the built campaigns
The build in Google Ads
How Parallel AI plans and builds a Google Ads campaign
Six rules shaped Redwick Self Storage’s Search build. An account that already runs starts with an audit, which the Google Ads audit checklist covers.
Read the brief for what to fill
The budget, the site, what it sells and the offer decide what to build. The brief gives $4,500 a month for online rentals, 400 units to fill, the opening day and the first month for $1.
Group the searches by what each one asks
Keyword Planner’s keyword ideas give the searches near the site with their monthly volume. Searches that ask the same thing share an ad group, so the price searches get an ad group of their own, with ads that lead with the first month for $1.
Give a campaign to what competes on its own
RV, boat and car storage has a different set of rivals and a fixed number of spaces, so it gets its own campaign and budget rather than sharing one with standard units.
Weigh the budget by searches and by units
Here a campaign’s share of the budget is the mean of its share of the searches and its share of the units to fill, so vehicle storage’s 36% of the searches and 15% of the units give it a quarter.
Write each ad group’s ad from its own searches
RV storage’s ad carries the search itself, RV Storage Near You, as a headline, and names the offer in one headline only.
Keep out searches that are not looking to rent
One shared negative keyword list keeps searches with job or jobs, shed or sheds, or auction or auctions in them off all three campaigns at once.
Use the campaign builder on your own account
Connect Google Ads, then give Parallel AI your brief in your own words or as a document, with the budget, the services, the area and the offer. It researches the searches, builds the campaigns with their keywords, ads and settings, and creates them paused, and you launch them when you choose.
Starter connects 5 Google Ads accounts. Pro connects 10 Google Ads accounts. Max, Team and Agency connect unlimited Google Ads accounts. Compare plans on the pricing page
Questions and answers
What does it build?
Search campaigns like Redwick Self Storage’s, with their ad groups, keywords, ads and settings, and Performance Max, Demand Gen and Shopping campaigns, with their asset groups or ad groups, ads and settings. Campaigns are created paused unless you ask otherwise, so nothing serves until you launch it.
Does anything go live without me?
Not unless you ask for it, because campaigns are created paused unless you ask otherwise. You also choose what Parallel AI may change in each chat. With the default, Ask before changes, each change is shown to you before it is made. Plan only drafts the changes and changes nothing. Auto-apply and Full make changes in your selected accounts, and Auto-apply still stops for your decision when account conditions call for it.
Where does the research come from?
Keyword Planner’s keyword ideas give the searches near you and how often people make them each month, and Deep Research reads public sources on your market, such as the sites you compete with.
Can it build for a client account?
Yes. Connect the manager account or the client’s own account, and ask for the build in the account you choose, up to the number of accounts your plan connects.
Is there a free trial?
Eligible new individual, Team and Agency customers can start a five-day free trial. Select your plan, connect Google Ads and complete checkout with a payment card. The trial includes 25% of that plan’s monthly usage and the same model, Google Ads account and workspace limits. Team and Agency trials share 25% of the selected two-seat plan’s monthly allowance across two people. Unless you cancel in Settings → Billing before the trial ends, your selected subscription starts automatically at the monthly, quarterly or annual price shown at checkout.
Give Parallel AI the brief
From 15,160 searches a month near the site, vehicle storage got a campaign of its own and the budget was split by the searches and the units to fill.
Connect Google Ads and attach your brief. Parallel AI does the research, the plan and the build in one chat, and creates the campaigns paused.
Starter $20 a month connects 5 Google Ads accounts
You connect Google Ads first, then add a card to start the trial.