Google Ads audit tool for agencies
Audit Every Google Ads Account You Run, Then Fix What Matters
One request audited eight illustrative client accounts under a manager account. Five were paying for settings nobody chose, and the costliest, Oxbow Appliance Repair’s location option, cost $1,240 in 30 days on searchers outside Knoxville, with no conversion.
One audit across a manager account’s client accounts
| A | B | C | D | E | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Account and setting | Campaign | Cost | Conv. | ||||||||||
| 2 | Oxbow Appliance Repair | $1,620 | 0 | |||||||||||
| 3 | Presence or interest | Search | Appliance repair | $1,240 | 0 | ||||||||||
| 4 | Include Google search partners | Search | Refrigerator repair | $380 | 0 | ||||||||||
Report editorOxbow Appliance Repair Search | Appliance repairLast 30 days
| ||||||||||||||
| 5 | Brackenridge Electric | $1,120 | 0 | |||||||||||
| 6 | Final URL expansion | Performance Max | Electricians | $760 | 0 | ||||||||||
| 7 | Include Google search partners | Search | Panel upgrades | $360 | 0 | ||||||||||
| 8 | Tansley Landscaping | $900 | 0 | |||||||||||
| 9 | Final URL expansion | Performance Max | Lawn care | $640 | 0 | ||||||||||
| 10 | Final URL expansion | Performance Max | Patios | $260 | 0 | ||||||||||
| 11 | Ivybridge Family Law | $760 | 0 | |||||||||||
| 12 | Presence or interest | Search | Divorce | $520 | 0 | ||||||||||
| 13 | Include Google search partners | Search | Custody | $240 | 0 | ||||||||||
| 14 | Quillfield Tree Care | $520 | 0 | |||||||||||
| 15 | Include Google search partners | Search | Tree removal | $330 | 0 | ||||||||||
| 16 | Presence or interest | Search | Stump grinding | $190 | 0 | ||||||||||
| 17 | Book total | 10 findings | $4,920 | 0 | ||||||||||
| 18 | Nothing found in Pinecrest Garage Doors, Stillwater Kayak Tours or Oakhurst Bakery. | |||||||||||||
| 19 | Each finding booked no conversion from Sep 16 to Oct 15, 2026. | |||||||||||||
What counts as a finding
Parallel AI reads each client account on its own. It checks each campaign’s settings, then the spend each setting let in, by network, by location type, by where the searcher was and by landing page. A setting becomes a finding when that spend booked no conversion in the last 30 days, and the Sheet ranks the accounts by what their findings cost, the costliest first. Across a manager account, that is one automated PPC audit of the whole book.
Each setting lives in the campaign’s settings in Google Ads. Include Google search partners is a checkbox under Networks, and Google includes search partners in a new Search campaign by default. Presence or interest is under Locations, Location options, and Google suggests Presence when you only want people in your area. Final URL expansion is on by default in a Performance Max campaign, under Asset optimization.
The same audit, by hand, is a free checklist. Get the Google Ads audit checklist
Each client account you connect
Pro connects 10 Google Ads accounts, and Max, Team and Agency connect unlimited Google Ads accounts. The eight accounts in the example fit Pro. An account manager with more than 10 clients needs Max, or Team or Agency for a team.
Compare Max, Team and Agency on the pricing page
Questions and answers
Can it audit each client account under a manager account?
Yes. Parallel AI audits each connected client account on its own data and ranks the accounts by what their findings cost, the costliest first. In the example, one request audited eight accounts and found ten settings spending without a conversion.
Does the audit change anything in the account?
No. The audit only reads. A fix is a change you ask for, and at the default permission level, Ask before changes, Parallel AI shows it for your approval before making it.
Is there a free Google Ads audit tool?
The free audit checklist covers the same ground by hand. The audit of your own accounts runs once you connect Google Ads and start the 5-day free trial.
What does the audit look for?
It reads each campaign’s settings and the spend behind them, by network, location type, user location and landing page. A finding is a setting such as Include Google search partners, Presence or interest or Final URL expansion whose spend booked no conversion in the last 30 days.
Is there a free trial?
Eligible new individual, Team and Agency customers can start a five-day free trial. Select your plan, connect Google Ads and complete checkout with a payment card. The trial includes 25% of that plan’s monthly usage and the same model, Google Ads account and workspace limits. Team and Agency trials share 25% of the selected two-seat plan’s monthly allowance across two people. Unless you cancel in Settings → Billing before the trial ends, your selected subscription starts automatically at the monthly, quarterly or annual price shown at checkout.
Each client account audited, the costliest first
In the example, five of eight accounts were paying for settings nobody chose, ten findings in all, and not one booked a conversion. Connect your Google Ads accounts and Parallel AI audits each one, ranks them by what their findings cost, the costliest first, and makes the fixes you pick. It suits an agency with a book of clients, a freelancer taking on a new one and an in-house team with several accounts.
Starter $20, Pro $60 and Max $200 a month
You connect Google Ads first, then add a card to start the trial.