Parallel AI vs TrueClicks on One Sitelink Gap
Harborview Veterinary, an illustrative client account, ran its Vet Clinic campaign from May 4 to 31 with two sitelinks, Contact Us and About Us. Here is that job in Parallel AI and in TrueClicks, which can work side by side.
5 min readBy Editorial Team
The jobHarborview VeterinaryIllustrative account
An audit flagged the Vet Clinic campaign’s sitelinks. Find the services worth linking, add them and tell the client.
Parallel AIOne request at 9:03 AM
9:04 AM
Review ad group performanceBooked appointments by ad group
Vet Clinic, May 4 to 31
Vaccinations
38Dental Cleaning
24Emergency Care
21Spay and Neuter
19General Exams
9
9:05 AM
Review landing page performanceLanding pages
Vet Clinic, May 4 to 31
| Landing page | Clicks | Conv. rate |
|---|---|---|
| /vaccinationsVaccinations | 412 | 9.2% |
| /dental-cleaningDental Cleaning | 286 | 8.4% |
| /emergencyEmergency Care | 198 | 10.6% |
| /spay-neuterSpay and Neuter | 241 | 7.9% |
| /examsGeneral Exams | 164 | 5.5% |
The gap
The campaign’s only sitelinks are Contact Us and About Us
102 of 111
booked appointments came from the four that book most, none with a sitelink, May 4 to 31
TrueClicksThree tools, quoted from trueclicks.com
1Find the pages
Auditing Use of assets that make sense
“Find wastage, growth opportunities, and gaps in paid search fundamentals.”
Next, deep links
2Add the sitelinks
Deep links
“A new browser tab will open just the right campaign or ad group for you.”
Next, AI Assistant
3Tell the client
AI Assistant a question it answers
“Build the monthly report for this client.”
The jobHarborview VeterinaryIllustrative account
An audit flagged the Vet Clinic campaign’s sitelinks. Find the services worth linking, add them and tell the client.
Parallel AIOne request at 9:03 AM
9:04 AM
Review ad group performanceBooked appointments by ad group
Vet Clinic, May 4 to 31
Vaccinations
38Dental Cleaning
24Emergency Care
21Spay and Neuter
19General Exams
9
9:05 AM
Review landing page performanceLanding pages
Vet Clinic, May 4 to 31
| Landing page | Clicks | Conv. rate |
|---|---|---|
| /vaccinationsVaccinations | 412 | 9.2% |
| /dental-cleaningDental Cleaning | 286 | 8.4% |
| /emergencyEmergency Care | 198 | 10.6% |
| /spay-neuterSpay and Neuter | 241 | 7.9% |
| /examsGeneral Exams | 164 | 5.5% |
The gap
The campaign’s only sitelinks are Contact Us and About Us
102 of 111
booked appointments came from the four that book most, none with a sitelink, May 4 to 31
TrueClicksThree tools, quoted from trueclicks.com
1Find the pages
Auditing Use of assets that make sense
“Find wastage, growth opportunities, and gaps in paid search fundamentals.”
Next, deep links
2Add the sitelinks
Deep links
“A new browser tab will open just the right campaign or ad group for you.”
Next, AI Assistant
3Tell the client
AI Assistant a question it answers
“Build the monthly report for this client.”
The jobHarborview VeterinaryIllustrative account
An audit flagged the Vet Clinic campaign’s sitelinks. Find the services worth linking, add them and tell the client.
Parallel AIOne request at 9:03 AM
9:04 AM
Review ad group performance
Booked appointments by ad group
Vet Clinic, May 4 to 31
Vaccinations
38Dental Cleaning
24Emergency Care
21Spay and Neuter
19General Exams
9
9:05 AM
Review landing page performance
Landing pages
Vet Clinic, May 4 to 31
| Landing page | Clicks | Conv. rate |
|---|---|---|
| /vaccinationsVaccinations | 412 | 9.2% |
| /dental-cleaningDental Cleaning | 286 | 8.4% |
| /emergencyEmergency Care | 198 | 10.6% |
| /spay-neuterSpay and Neuter | 241 | 7.9% |
| /examsGeneral Exams | 164 | 5.5% |
The gap
The campaign’s only sitelinks are Contact Us and About Us
102 of 111
booked appointments came from the four that book most, none with a sitelink, May 4 to 31
TrueClicksThree tools, quoted from trueclicks.com
1Find the pages
Auditing Use of assets that make sense
“Find wastage, growth opportunities, and gaps in paid search fundamentals.”
Next, deep links
2Add the sitelinks
Deep links
“A new browser tab will open just the right campaign or ad group for you.”
Next, AI Assistant
3Tell the client
AI Assistant a question it answers
“Build the monthly report for this client.”
TrueClicks is PPC management software for Google and Microsoft Ads that runs audits, monitoring, budget pacing and KPI tracking across a portfolio, with an AI Assistant. Parallel AI is an AI agent platform built only for Google Ads that researches and builds the fix an audit points to, such as the sitelinks a campaign is missing. TrueClicks is free up to $50K of monthly ad spend, and Parallel AI, from $20 a month for 5 Google Ads accounts, builds the fixes TrueClicks’ findings point to.
Which one fits your work
Choose Parallel AI when
- A finding needs research, writing and building before it is fixed.
- The work should end in sitelinks, ads or a campaign in the account, and a Doc for the client.
- Your work is Google Ads and you want an agent built for it alone.
Choose TrueClicks when
- You manage Microsoft Ads beside Google Ads and want one audit across both.
- You want a free plan for a portfolio under its spend limit, with unlimited users.
- You want its findings inside Claude, ChatGPT or Copilot through its MCP server.
TrueClicks and Parallel AI side by side
Published capabilities and prices, read November 4, 2026.
| Capability | Parallel AI | TrueClicks |
|---|---|---|
| Best for | Google Ads teams that want an agent to research, investigate, plan and build campaigns, then deliver the documents, spreadsheets and reports. | Agencies and advertisers that want audits, monitoring, budget pacing and KPI tracking across a portfolio of Google and Microsoft Ads accounts. |
| Accounts | Client accounts you reach through a manager account. Starter connects 5 Google Ads accounts and Pro 10 Google Ads accounts. Max, Team and Agency connect unlimited Google Ads accounts. | Unlimited Google Ads and Microsoft Ads accounts, and unlimited users, on all plans. |
| Investigating | Investigate account performance, examine supporting data and propose next steps, reading the ad group and landing page reports together in one chat. | Audits for wastage, growth opportunities and gaps in fundamentals, recommendations built from 100+ best practices, and an AI Assistant that fetches live account data. |
| Change controls | Makes the campaign, budget, keyword, ad and setting changes you ask for, in any account you connect. You pick what Parallel AI may change in each chat. With the default, Ask before changes, each change is shown to you before it is made. | A Fix button that loads solutions for the issue at hand, deep links into Google Ads, and automation you set for campaign settings, negatives and exclusions. |
| What you receive | Editable documents, spreadsheets and reports. | Dashboards, scores, alerts, KPI tracking against targets and monthly reports from its AI Assistant, with Google Sheets, Looker Studio, Teams and Slack integrations. |
| Campaigns and ads | Write ad copy and creative briefs, and build campaigns with their ad groups, ads, keywords and assets. | Optimization suggestions, a Fix button and automation for the campaigns you run. |
| AI assistants | Its own agent, with chat, Docs and Sheets. It connects to Google Ads only, with no connector for outside assistants. | An AI Assistant on the latest Claude and Gemini models, and a read-only MCP server for Claude, ChatGPT and Copilot on every plan. |
| Price | Starter $20, Pro $60 and Max $200 a month. Team $75 and Agency $225 a seat a month, two seats minimum. Eligible new customers can start a 5-day free trial. | Free up to $50K of monthly ad spend, then priced by spend, from $249 a month at $100K. Paid plans have a 30-day free trial. |
If you stay with TrueClicks
When a campaign’s sitelinks only point to contact and about pages, rank its services by conversions and link the ones that book most. A sitelink is created, then linked to an ad group, the campaign or the account before it shows. In TrueClicks the same check runs like this.
- Open the audit’s growth opportunities, which include the use of assets.
- Use its deep link to open the campaign in Google Ads and add the sitelinks there.
- Ask its AI Assistant to build the month’s report for the client.
Building four sitelinksIllustrative account
Four new sitelinks, created and linked
Harborview sitelinks
Questions and answers
Is Parallel AI an alternative to TrueClicks?
The two can work side by side. TrueClicks audits, monitors and paces a portfolio, and Parallel AI carries the work an audit points to, such as researching and building sitelinks, ads or campaigns, through to the change and a Doc for the client.
Is there a free trial?
Eligible new individual, Team and Agency customers can start a five-day free trial. Select your plan, connect Google Ads and complete checkout with a payment card. The trial includes 25% of that plan’s monthly usage and the same model, Google Ads account and workspace limits. Team and Agency trials share 25% of the selected two-seat plan’s monthly allowance across two people. Unless you cancel in Settings → Billing before the trial ends, your selected subscription starts automatically at the monthly, quarterly or annual price shown at checkout.
Keep the audit, and add the work it points to
Harborview Veterinary is an illustrative account. Connect the Google Ads accounts you manage and bring Parallel AI the next finding that needs research and building.
Pro $60 a month connects 10 Google Ads accounts
You connect Google Ads first, then add a card to start the trial.