Parallel AI vs Adspirer on One Keyword Cleanup
Larkspur Home Care, an illustrative client account, had four keywords that spent all April without an inquiry. Here is Parallel AI’s run of that job beside the Adspirer tool for each step.
5 min readBy Editorial Team
The jobLarkspur Home CareIllustrative account
Some keywords spent all April and brought no inquiries. Find them, stop their spend and list them for the client.
Parallel AIOne request at 9:06 AM
9:07 AM
Review keyword performanceKeywords, In‑Home Care
Apr 1 to 30
| Keyword | Clicks | Cost | Conversions |
|---|---|---|---|
| live in caregiverBroad match · Eligible | 64 | $418 | 0 |
| nursing homes near mePhrase match · Eligible | 58 | $361 | 0 |
| dementia care facilitiesBroad match · Eligible | 51 | $338 | 0 |
| respite care costBroad match · Eligible | 46 | $281 | 0 |
| Four keywords | 219 | $1,398 | 0 |
9:08 AM
Review search terms reportSearch terms, In‑Home Care
Apr 1 to 30
| Search term | Keyword |
|---|---|
| assisted living community near me | live in caregiver |
| best nursing homes near me | nursing homes near me |
| memory care facility near me | dementia care facilities |
| respite care facility cost | respite care cost |
The cause
The four keywords match searches for care facilities, not care at home
$1,398
spent in In‑Home Care with no inquiry, Apr 1 to 30
AdspirerThree tools, quoted from adspirer.com
1Find the spend
Wasted-spend analysis
“Find keywords with spend but zero conversions”
Next, bulk keyword status
2Stop the spend
Bulk keyword status
“Pause or re-enable up to 300 keywords in one ad group in a single call.”
Next, the monthly report skill
3Tell the client
Client-Ready Monthly Report
“A client-ready monthly performance story with verified numbers, clear takeaways, and next‑month actions.”
The jobLarkspur Home CareIllustrative account
Some keywords spent all April and brought no inquiries. Find them, stop their spend and list them for the client.
Parallel AIOne request at 9:06 AM
9:07 AM
Review keyword performanceKeywords, In‑Home Care
Apr 1 to 30
| Keyword | Status | Clicks | Cost | Conversions |
|---|---|---|---|---|
| live in caregiverBroad match | Eligible | 64 | $418 | 0 |
| nursing homes near mePhrase match | Eligible | 58 | $361 | 0 |
| dementia care facilitiesBroad match | Eligible | 51 | $338 | 0 |
| respite care costBroad match | Eligible | 46 | $281 | 0 |
| Four keywords | 219 | $1,398 | 0 |
9:08 AM
Review search terms reportSearch terms, In‑Home Care
Apr 1 to 30
| Search term | Keyword |
|---|---|
| assisted living community near me | live in caregiver |
| best nursing homes near me | nursing homes near me |
| memory care facility near me | dementia care facilities |
| respite care facility cost | respite care cost |
The cause
The four keywords match searches for care facilities, not care at home
$1,398
spent in In‑Home Care with no inquiry, Apr 1 to 30
AdspirerThree tools, quoted from adspirer.com
1Find the spend
Wasted-spend analysis
“Find keywords with spend but zero conversions”
Next, bulk keyword status
2Stop the spend
Bulk keyword status
“Pause or re-enable up to 300 keywords in one ad group in a single call.”
Next, the monthly report skill
3Tell the client
Client-Ready Monthly Report
“A client-ready monthly performance story with verified numbers, clear takeaways, and next‑month actions.”
The jobLarkspur Home CareIllustrative account
Some keywords spent all April and brought no inquiries. Find them, stop their spend and list them for the client.
Parallel AIOne request at 9:06 AM
9:07 AM
Review keyword performance
Keywords, In‑Home Care
Apr 1 to 30
| Keyword | Status | Clicks | Cost | Conversions |
|---|---|---|---|---|
| live in caregiverBroad match | Eligible | 64 | $418 | 0 |
| nursing homes near mePhrase match | Eligible | 58 | $361 | 0 |
| dementia care facilitiesBroad match | Eligible | 51 | $338 | 0 |
| respite care costBroad match | Eligible | 46 | $281 | 0 |
| Four keywords | 219 | $1,398 | 0 |
9:08 AM
Review search terms report
Search terms, In‑Home Care
Apr 1 to 30
| Search term | Keyword |
|---|---|
| assisted living community near me | live in caregiver |
| best nursing homes near me | nursing homes near me |
| memory care facility near me | dementia care facilities |
| respite care facility cost | respite care cost |
The cause
The four keywords match searches for care facilities, not care at home
$1,398
spent in In‑Home Care with no inquiry, Apr 1 to 30
AdspirerThree tools, quoted from adspirer.com
1Find the spend
Wasted-spend analysis
“Find keywords with spend but zero conversions”
Next, bulk keyword status
2Stop the spend
Bulk keyword status
“Pause or re-enable up to 300 keywords in one ad group in a single call.”
Next, the monthly report skill
3Tell the client
Client-Ready Monthly Report
“A client-ready monthly performance story with verified numbers, clear takeaways, and next‑month actions.”
Adspirer is an AI ad agent you brief inside ChatGPT, Claude, Slack or email, across six ad platforms, priced by the tasks it does. Parallel AI is an AI agent platform built only for Google Ads, with Docs and Sheets built in, so a keyword cleanup can end in a Sheet for the client. Adspirer has a free plan with 15 tasks a month, and its first paid plan, Plus, is $49 a month for 150 tasks. Parallel AI’s Starter plan costs less than half that, at $20 a month for 5 Google Ads accounts.
Which one fits your work
Choose Parallel AI when
- The result should be a Sheet your team keeps and can send the client.
- You manage many Google Ads accounts and want a plan that connects all of them.
- Your work is Google Ads and you want an agent built for it alone.
Choose Adspirer when
- You want to brief an agent inside ChatGPT, Claude, Slack or email, with no new dashboard.
- You manage Google, Meta, TikTok, LinkedIn, Amazon and ChatGPT Ads from one agent.
- You want pricing by the tasks your agents do.
Adspirer and Parallel AI side by side
Published capabilities and prices, read November 4, 2026.
| Capability | Parallel AI | Adspirer |
|---|---|---|
| Best for | Google Ads teams that want an agent to research, investigate, plan and build campaigns, then deliver the documents, spreadsheets and reports. | Teams that brief an AI agent in ChatGPT, Claude, Slack or email to build campaigns, find waste and check pacing across six ad platforms. |
| Accounts | Client accounts you reach through a manager account. Starter connects 5 Google Ads accounts and Pro 10 Google Ads accounts. Max, Team and Agency connect unlimited Google Ads accounts. | Max lists 5 active accounts per platform, and Agencies & Enterprise is custom. |
| Investigating | Investigate account performance, examine supporting data and propose next steps, reading the keyword and search terms reports together in one chat. | Account checks for pacing, tracking and performance, a wasted-spend analysis that finds keywords with spend but zero conversions, and keyword research from Google Keyword Planner. |
| Change controls | Makes the campaign, budget, keyword, ad and setting changes you ask for, in any account you connect. You pick what Parallel AI may change in each chat. | New campaigns stay paused, and keyword status changes can run in bulk, up to 300 keywords in one ad group in a single call. |
| What you receive | Editable documents, spreadsheets and reports. | Answers and performance dashboards in chat, and a client-ready monthly report skill. |
| Campaigns and ads | Write ad copy and creative briefs, and build campaigns with their ad groups, ads, keywords and assets. | Campaigns built from a brief, among them Search and Performance Max, which stay paused. |
| AI assistants | Its own agent, with chat, Docs and Sheets. It connects to Google Ads only, with no connector for outside assistants. | Works in ChatGPT, Claude and more, and takes a brief in Slack or email. |
| Price | Starter $20, Pro $60 and Max $200 a month. Team $75 and Agency $225 a seat a month, two seats minimum. Eligible new customers can start a 5-day free trial. | Free with 15 tasks a month, then Plus $49 a month for 150 tasks, Pro $99 for 600 and Max $199 for 3,000. Agencies & Enterprise is custom. |
If you stay with Adspirer
Before you pause a keyword or add negatives, weigh its clicks against the rest of the account, which turned 61 of its 801 clicks into inquiries, 7.6%. At that rate 219 clicks would bring about 17 inquiries, so none is past chance. In Adspirer a similar check runs like this.
- Ask Adspirer for the keywords with spend but zero conversions.
- Pause them with its bulk keyword status tool, up to 300 keywords in one ad group at a time.
- Run its Client-Ready Monthly Report skill for the client’s update.
Keeping the wrong searches outIllustrative account
Every change in a Sheet your team keeps
Larkspur keywords
Questions and answers
Is Parallel AI an alternative to Adspirer?
If you want an agent you brief in ChatGPT, Claude, Slack or email across six ad platforms, Adspirer is built for that. Parallel AI fits when the work is Google Ads and should end in a change and a Doc or Sheet your team can send the client.
Does Parallel AI change an account without asking?
Only at a level you choose. You pick what Parallel AI may change in each chat. Plan only drafts changes and makes none. The default, Ask before changes, shows you each change and makes it once you approve. Auto-apply makes changes and stops only when account conditions call for your decision. Full carries out your instructions without asking, including removals.
Is there a free trial?
Eligible new individual, Team and Agency customers can start a five-day free trial. Select your plan, connect Google Ads and complete checkout with a payment card. The trial includes 25% of that plan’s monthly usage and the same model, Google Ads account and workspace limits. Team and Agency trials share 25% of the selected two-seat plan’s monthly allowance across two people. Unless you cancel in Settings → Billing before the trial ends, your selected subscription starts automatically at the monthly, quarterly or annual price shown at checkout.
Let the client see what you kept out
Larkspur Home Care is an illustrative account. Six negative keywords and two paused keywords kept its facility searches out of In‑Home Care, and a Sheet listed each change. Connect the Google Ads accounts you manage and bring Parallel AI the keywords you want checked.
Pro $60 a month connects 10 Google Ads accounts
You connect Google Ads first, then add a card to start the trial.